Ken also has over 30 years’ experience as a financial analyst plus six years in the Australian Public Service in Canberra, and he has developed many skills, including one of them being writing. He has written speeches for Federal Ministers and made many more for himself, as well as written press releases for companies listed on the ASX and written and edited reports that have had international distribution. And there are many typical errors that people who lack experience make and usually it is confusing the messaging. Keep it simple, conclusion or summary upfront, use points rather than paragraphs and simple sentences and appropriate punctuation. Where extensive detail is to be included, it can usually be included in Appendices.